The Clinton Group- Grassroots Work

Each program handled by The Clinton Group, Inc. is customized to a client's specific targets and goals. An example of one recent program follows. Be sure to check the site again as we will periodically update program examples.

The 1999 Federal Budget contained language that would have increased taxes on life insurance, both family and business owned. The American Consortium of Life Insurers turned to TCG for a coordinated grassroots effort by all its members to urge Members of Congress and the President to defeat this amendment. TCG implemented the following program:

Initiated and set-up an 800 number for ACLI which pointed to our dialer.

Faxed and e-mailed ACLI members and urged them to call our 800 number.

Developed a message explaining the issue and asking if we could send a Mail-O-Gram about the issue and their non-support to their two Senators, Congressperson and the President.

Created a thank you letter from their individual organization which was sent to each individual along with a copy of the Mail-O-Gram they agreed to send.

Developed a program based on zip code that would automatically perform a Congressional match for anyone that called the 800 number.

Collected data from individual callers including name, address, fax and phone number.

Implemented a QA/Call Back program to find out if responses were received from sent Mail-O-Grams.

Reported results back to ACLI.

The end result? The language was removed and our client received visibility on Capitol Hill. The program was a success as our client achieved their goal.