 With
the research in hand, we craft messages and test the language
with targeted audiences to ensure maximum impact. Next,
we educate potential grassroots activists and supporters
and engage them in conversation, getting them involved
in your cause. By asking questions and assessing responses,
we can then identify each person's level of commitment
to the issue and inclination to act when called upon.
After we have identified and recruited activists and
committed volunteers, we work with them to ascertain
where they will best fit into your efforts. Positioning
is strengthened through an ongoing broadening of knowledge
and understanding of the issue. We provide your activists
with the most concise, persuasive versions of your message
and make sure they are equipped with the information
they need to deliver it with quality and conviction.
Then we customize whatever vehicles they choose, whether
personal letters, phone calls, electronic communications
or a visit to a Legislator, to acheive maximum impact.
In order to keep momentum building until the desired
goals are achieved, we set up a system that facilitates
efficient communications. This keeps you in constant
contact with your activists so that peak levels of enthusiasm
and support are maintained. It also allows us to sustain
focus on those activists who require cultivation over
time, and to continually recruit new advocates to keep
the effort fresh, strong and moving. We maintain an
ongoing dialogue with all activists, informing them
of new developments, listening and responding to their
specific needs, adapting the program when necessary,
and always maintaining the intensity that guarantees
success.
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