The Clinton Group- Our Work

Management is a key factor in the success of any marketing effort handled by The Clinton Group, Inc. As a client-service oriented company, we understand this and hold our Client Service Director directly responsible for a client's work. They are trained in client service, quality assurance, profitability, reporting and development/implementation of programs. Working hand-in-hand with the client, they have overall responsibility for programs from inception through completion.

Every program is customized for our clients. An example of a Focus Group Recruitment Program is shown below. Check this site often, as we will periodically update program examples.

Identified demographic criteria for individual focus group recruitment, such as age, gender, income, education and occupation

Developed a series of questions that will give the desired profile in individuals that are needed to attend the focus group.

Trained telephone representatives on criteria based selection of recruits.

Evaluated recruits based on demographic criteria.

Prepared reports of demographic information about the people recruited.

Evaluated success of focus group and plan for future work.